George Lange's career is nothing short of legendary. With a portfolio that spans decades and includes portraits of major celebrities, politicians, and iconic moments from the 90s, his photography has shaped the visual narrative of a generation. From capturing pivotal moments in pop culture to being featured in major publications, George’s work is both vast and deeply influential. It was important to reflect not only his current body of work but also the weight of his prolific history as one of the leading photographers of his time.
Given the immense variety and richness of his content, I knew that I needed to create a completely original website template that would capture the essence of George's work and personality. This isn’t just about designing a site—it’s about understanding the client’s vision, history, and goals, and creating something tailored to their exact needs. Unlike typical website builders that use the same templates for every client, I firmly believe that every project should be as unique as the person or business behind it. For George, a personalized approach was key to creating an experience that would do justice to his extraordinary portfolio and career.
Redesigning the website for celebrity photographer George Lange was a truly monumental project, especially given the sheer volume of content involved. With decades of iconic work, a prolific blog, and countless videos to showcase, the challenge wasn't just in the visual design—it was about organizing and categorizing an immense amount of material in a way that didn’t overwhelm visitors. It was crucial to make George's portfolio accessible while also highlighting all of his new projects and content. The result is a stunning, user-friendly site that serves as a true reflection of George’s artistry and extensive body of work.
Ultimately, this project required balancing creativity with structure—ensuring George’s work was shown in the best light while providing a cohesive, easy-to-navigate experience for visitors.
Work Completed
Custom HTML & CSS: Advanced coding techniques to provide a completely tailored, visually striking design that stood out.
Content Organization: Meticulously categorized George’s portfolio, videos, and blog posts to ensure easy navigation and accessibility for users.
Portfolio & Video Integration: Dedicated sections for both photo and video content, ensuring they were showcased equally and effectively.
Blog Integration: Highlighted George’s prolific blog, ensuring it was easy to browse, search, and filter his written content alongside his visual work.
SEO Optimization: Enhanced the site’s search engine optimization to help drive traffic and improve its visibility.
